Companies respond to crisis by drawing talent from all pools.
The company has accused Google of showcasing its protected audio and video repertoire through its subsidiary and community site, YouTube.com.
Grey Global group, a part of the WPP Network, is in talks with interactive media companies in India for acquisitions.
As the country's largest advertiser Hindustan Lever negotiates a lower advertising rate with the largest entertainment network Star India, arch-rival Zee Network is smiling.
While an informal network is already in place to handle the modern trade channels, a more structured and formal unit is expected to be set up soon.
A range of healthy variants are being launched across categories in the Rs 25,000 crore ($ 5,680 million) F&B space in India.
The next time you walk into a pizza joint don't be surprised if you see 'ZaPizza' on the menu.
Cricket programming is raking in big moolah for TV channels, across different genres
The multimedia-cum-film city project, first of its kind, is estimated to cost around Rs 800 crore and will spread over 30 acres.
After exploring marketing solutions as a business opportunity, domestic advertising agencies are now looking at outsourcing as a revenue generator.
Homegrown personal care products company CavinKare, which replaced FMCG major Hindustan Lever as the top shampoo marketer, is once again increasing focus on its hair care portfolio.
Come summer and the cola wars have taken off this time on a different colour, literally.
With just ten days for the ICC Cricket World Cup to kickstart, it's not only the Indian team that has to pull up its socks, but also the satellite rights holder Sony Entertainment Television.
It has permission to use five per cent of the Assam plantations for non-tea crops, where it already grows spices and vegetables, and it is awaiting similar permission for the West Bengal plantations.
The company is focussed on becoming a global branded beverages player.
Personal care products maker VVF is looking at diversification into the food business. The Rs 675 crore (Rs 6.75 billion) company is currently eyeing buyouts in India.
During the quarter, Coke rolled out its fruit juice brand Minute Maid in select locations such as Mumbai. It also introduced variants of Schweppes tonic in the city. The brands will be rolled out in other metros shortly.
Nimbus is foraying into the rental DVD market and plans to set up 125 DVD stores across 69 cities in India within a few months.
To become senior citizen friendly, PVR ensures that the lights are not completely dim during the particular Wednesday show, in addition to complimentary hot beverages. The chain offers assistance in guiding senior citizens to rest rooms.
With an overdose of sermons on product and brand. Not anymore. Advertising is moving to be consumer centric rather than product.
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